MyFarm has created an environmentally conscious, locally produced, community-supported farm in 5 locations across the country – Harta, Ópusztaszer, Szentmártonkáta, Ács, Hajdúhadháza – that offers urban consumers a new opportunity to eat well and healthily, while supporting local value creation and bringing consumers closer to the producer. Their passion is the cultivation of quality vegetables and fruit, because they themselves put what they produce on the table. The farmers’ decades of experience in chemical-free farming, their relationship with the land, and their approach to sustainability contribute to the fact that they produce really good and healthy food and deliver it to their subscribers’ homes week after week.
Running their farms is a multi-generational task in most cases, as the knowledge of the farmers is complemented everywhere by the modern outlook of the young people in the families, so they effectively combine traditional knowledge with the opportunities provided by modern technology and digitalization. They are committed to ensuring that homegrown, domestic, and local products can be put on the table of families again, and to shortening supply chains with many actors and even thousands of kilometres long, thereby reducing the burden on the environment.
Community-supported agriculture is a system where consumers and farmers share the risk of production and benefit from the harvest. Consumers pay an up-front fee to the farmer to help finance production, and in return they receive fresh, quality food produced by the farmer. In return for this long-term commitment, producers receive a secure livelihood, and consumers receive good quality food from a trusted source.
MyFarm has built into its system a number of good practices that have a significant impact on the community and the environment, from conscious, shared garden planning to returnable delivery baskets and delivery processes without intermediaries. An important goal is to reduce their own ecological footprint by shortening the supply chain, as well as the carbon footprint of their subscribers, and to educate their community members about the benefits of seasonal eating and environmental consciousness.
In the MyFarm Community, in addition to the Farmers, the subscribers – the virtual farmers – , the supporters, and followers also play an extremely important role, as they directly and indirectly contribute to the process of attitude and culture change, which is the fundamental mission of MyFarm: to change the attitudes related to “showcase vegetables” stereotypes and to show that backyard, chemical-free vegetables produced by Hungarian farmers provide an accessible and sustainable alternative for everyone.
Homepage: www.myfarmharta.com
e-mail: info@grainesdevie.coop
